Interesting Ads, Intent and their impact!!

Advertising is a challenging business. One needs to convey the message in 30 seconds. One needs to take care of the brand image, appeal factor and lot of other things.

One of the famous ads in the recent past was that of Fevicol's.

Few great ads like 'Pulli Raja' (in Tamil Nadu to create AIDS awareness), Amul, Leo Coffee, etc  created a stir. I still remember the 'Thumbs Up - the Zing thing', 'Citra' ads.  Or who can forget the impact of  'Hutch' ad. (The dog did a great job in that ad. :-) ). In India, Ads mixing the right emotions tick.

At this time of economic slowdown, we are getting a chance to see lot of Bank Ads, canvassing for lot of deposits. (See this post -http://sundarkp.wordpress.com/2008/12/13/inflation-crr-credit-crunch-and-few-other-financial-jargons/ - to see the connection).

Industrial Development Bank of India (IDBI) has to break its image of support to industries alone as its name expansion indicates. This ad has done a great job in that aspect.

HDFC Standard Life insurance's ' Sar utke jeo' or Union Bank of India's 'Ad of the girl collecting and burying the teeth, are great ads which can create a cut very easily.

World-over, star values also play a major role. Cadburys had to bring in Mr. Amitabh Bachan to save its skin in India after getting into some controversies. (Water contamination allegation and bugs infested choclates issue).  Dhoni and Sachin are oft-scene faces on the screen outside the grounds as well.  Colgate did a great job by portraying Dentists recommending the paste.

Few misses are also there. In one Ad/Billboard which shocked me was that of 'State Bank of India'. The billboard went like "Do you know who owns the largest number of ATMs in India? Surprisingly SBI". 'Surprisingly' was like a small stone while chewing. It did not convey the message intended was what I felt. Fortunately, they changed it after some time.